Alpha Electric Co Sdn Bhd

The ‘Alpha’ brand name was awarded the Malaysian Brand Name by Malaysia’s Ministry of International Trade and Industry in the year 2001 and The SMEs Best Brand 2007 in Asia Pacific by thebrandlaureath for electrical and electronics water heater.

ALPHA ELECTRIC CO SDN BHD was incorporated on 10 November 1990. We are an ISO 9001:2015 Quality Management System certified manufacturer of Instant Electric Water Heater, Storage Water Heater, Shower Pump, Shower Panels and Shower Accessories.

Alpha has been consistently manufacturing products with uncompromising quality in order to meet the stringent requirements of our valued customers both in the International and Domestic markets. Currently we are exporting our products to 26 countries covering South East Asia, South Asia, Middle East, Indian Ocean, Africa, South America, and Oceania.

Our in-house R&D and design teams take into consideration of each individual mindset, taste and preference to suit your style and needs. This partnership of design, product and consumer psychographics adds an entirely new dimension to contemporary home living.

The latest Smart Revo Series is a testament of our ingenuity.

What We Do

We manufacture a wide range of instant and storage water heaters to provide households solutions for their showering needs. Our innovation led to the creation of instant water heater with built-in pump which was the first in South East Asia back in year 1997.

Not wanting to remain contented, we embarked on our quest to become a market leader by constantly updating our products not only aesthetically but also incorporating safety features such as Line Fault Indicator, Earth Leakage Circuit Breaker, and Auto Test.

Today, Alpha has become a household name and leader of electric instant water heaters.

We are what we are today because we firmly adhere to the philosophy that our products must be of very high standard and constantly strive to incorporate new ideas and technology to manufacture better and more sophisticated wares.

Company Background

ALPHA ELECTRIC CO SDN BHD is managed by a group of dedicated and experienced directors with 22 years’ expertise in the manufacturing environment. Our associated companies are: Alpha Home Appliances Sdn. Bhd., United Alpha Industries Sdn. Bhd.,

Date of incorporation : 10th November 1990
Manufacture : Electric Instant Water Heaters, Storage Water Heaters
Total factory area : 80,000 sq.ft
Workforce : More than 160
Company’s division : Manufacturing, Engineering, Export, Human Resource, Store, Purchasing, Administration & Accounts
ISO certification: ISO 9001:2015

Vision

To maintain our position as a leading player in the Electronic Instantaneous Water Heater, Shower Pump and Shower Accessories industries, we are committed not only to incorporate the latest idea in design and technologies into our products but also meeting the stringent high quality requirements of our valued customers in domestic and international markets. Our priorities are as follows:

  • Development and involvement of our workforce as an integral part of work culture.
  • Responding to customers’ feedback promptly and objectively.
  • Emphasize on product innovation and safety.

Mission

  • Satisfy all of our customer requirement in the market.
  • Educate our customer on how to use Instant Water Heater in the proper way.
  • Continuous improvement of all operations. It is always our company’s policy to adopt the most efficient production techniques and stringent quality controls to ensure that our customers get appliances of highest quality with competitive pricing. Company Slogan : “ QUALITY ENSURES CUSTOMER SATISFACTION ”

Business Opportunity

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We are hiring

We are looking for a potential quality person, then transform this person to be a rich competences person to support company’s performance in the future.